I've worked for more than 400 clients, all around the world, big and small. They number some of the world’s leading brands, as well as countless inspiring startups.
More clients available on request
“Glenn has the rare ability to turn complex systems into simple, easy to use interfaces. He understands the user’s perspective very well and is able to integrate this within the product roadmap. His attention to detail is remarkable, he is always keen to learn new things, and he communicates well with different stakeholders and with the dev team. He is always positive, approachable and very easy going. I would be happy to work with him again in the future.”Rale Chung Head of Web Development, Appliances Online
“Really appreciate you and your team working with us on this. We’re excited and thrilled with the result and think it will really add to how we present in the market. We’ve already had very positive feedback on the logo etc and I hope/expect that our clients will feel equally positive with the website… Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer.”Satish Chand CEO, Loanworks
“Glenn was efficient and reliable to work with, to say the least. I felt extremely confident when outsourcing work to him for Toyota – one of our biggest and most important clients. He was extremely organised, dedicated and dependable when working to deadlines, and I have greatly appreciated his constant attention to detail. I would recommend him for any variety of projects, as he is creative and versatile, and he adapts very well to the needs of his clients. He has always walked the extra mile to meet particular needs, and I would be happy to use him again for future projects.”Hayley Browne Toyota Account, HotHouse Interactive Pty Ltd.
“Thank you for all of your patience and the great work you did for us. You were so easy to work with and accommodating of all our issues, and you did a great job of translating what we needed into an end product!”Allana Christie Director Operations, Community Services NSW
“The best copywriter I have met. When it comes to making a bunch of complex points in a single short paragraph, and making it friendly and compelling, Glenn’s the best in the business."John Winning CEO, Appliances Online
“Glenn is a warm, funny, down-to-earth and thoroughly likeable guy with a tonne of wisdom to share. His coaching sessions have helped me impress my clients and have taken my copywriting skills to the next level. Working with Glenn has also helped me to tighten up my processes and get my business humming. I can now clearly see where my business is headed, and step into my future with confidence.”Anna Rogan Copywriter
More testimonials available on request
Various customer experience projects over 9 yearsRead full case study
Easeware Technology Limited is the company behind Driver Easy, a software solution that automatically updates the Windows drivers on its customers’ computers, and Super Easy, a highly trafficked affiliate marketing website.
Over the years, Easeware has required a vast array of consulting services, from straight copywriting to UX design to strategic communications.
Glenn is the most outstanding and professional customer experience consultant I've ever seen, bar none."
UX manager, product owner, copywriting team managerRead full case study
Appliances Online is one of Australia’s leading online appliances retailers.
They needed a consultant to take their UX function in hand while they recruited a full-time UX Manager. New features for their e-commerce website were being designed and developed in the absence of any detailed requirements, and there was a huge gap between the delivered design and the front end development. They also needed someone to manage their team of copywriters.
For six months, I performed the role of Acting UX Manager and Product Owner. I wrote user stories, designed wireframes, submitted Jira issues, managed their UI designer, liaised directly with the development team to ensure they understood and complied with the written requirements, and contributed to testing. After the company found a full-time UX Manager, I switched to managing the quality and output of the company’s team of copywriters, who were responsible for writing scripts for product demo videos. I also wrote some of their trickier web copy, email sequences and internal communications, and wireframed the new website for the Winning Services division.
Glenn has the rare ability to turn complex systems into simple, easy to use interfaces. He understands the user’s perspective very well and is able to integrate this within the product roadmap. His attention to detail is remarkable, he is always keen to learn new things, and he communicates well with different stakeholders and with the dev team. He is always positive, approachable and very easy going. I would be happy to work with him again in the future."
Information architecture (IA) and style guidelinesRead full case study
The NSW Department of Community Services promotes the safety and wellbeing of children and young people, and works to build stronger families and communities. They provide child protection services, parenting support and early intervention, foster care and adoption services.
Having moved from paper-based to online caseworker procedure documentation, DOCS wanted to ensure its intranet was structured so caseworkers could find important information quickly. They also needed a style guide, so they could rewrite all existing documentation and ensure all future documentation was accessible and engaging.
Over a one-month period, I prepared:
Thank you for all of your patience and the great work you did for us. You were so easy to work with and accommodating of all our issues, and you did a great job of translating what we needed into an end product!"
UX design, information architecture, web copyRead full case study
Loanworks is Australia’s leading provider of software solutions and outsourcing services for lenders and mortgage brokers.
Loanworks needed one of everything! New logo, brand guidelines, website, copy, scripts, articles, blog posts, case studies, you name it! We’re now their exclusive supplier for all things marketing.
I planned, wireframed, wrote and designed the UX for Loanworks’ 30-page website. My partnes Ian, Roland and Krisztian then designed and developed the site, and Ian designed their logo and style guidelines.
Since then I’ve also written whitepapers, blog posts, ads, emails and many other copy pieces, performed their keyword analysis for SEO, and helped them name their products and services. Ian has also designed a swag of collateral, including brochures, stationery, whiteapapers, ads and banners.
We continue to work with Loanworks today.
Really appreciate you and your team working with us on this. We’re excited and thrilled with the result and think it will really add to how we present in the market. We’ve already had very positive feedback on the logo etc and I hope/expect that our clients will feel equally positive with the website… Simply put, the biggest plus for us is you doing what you said you would when you said it would be done. I think you taking the time to understand our business also reflects in the end result with our positioning, value proposition and calls to action much clearer."
Product owner, customer experience specialist, copywriterRead full case study
PropertyBlurbs.com was a website that generated property ads for real estate agents. The user just filled in a few forms, and watched it go. When it was done, they could tweak the ads if necessary, or ‘re-write’ them entirely with one click. Again and again.
When I first got involved with PropertyBlurbs.com, the whole thing was just a concept. They needed a rare mix of writers, designers and developers to turn that concept into a reality.
I planned how the site would generate its copy, wrote all of the copy ‘pieces’ it drew on to generate that copy, wrote some of the code that generated it, wrote and submitted their patent application, planned and scripted their demo video, planned their entire website, and wrote all of their web copy.
Without Glenn, we would never have gotten this business off the ground."
Product owner, UX designer, information architecture designer & copywriterRead full case study
My Corner Shop was a website that enabled shoppers to buy groceries from their favourite local shops. They could buy from numerous shops in a single order and get everything delivered at once.
We were engaged when My Corner Shop was just an idea. They needed someone to take the reins and be product owner, customer experience specialist, UX designer, IA designer, copywriter, and design & dev manager.
I’ve been thrilled with the results! The quality of his work is excellent - second to none. I’ve found him to be insightful, motivated and passionate - a joy to work with and a huge asset to our team. I can’t recommend him highly enough."
UX design, web copy, script writingRead full case study
Cloud Networks was an Australian company that enabled customers to use standard Windows programs (like Office, Exchange Server and MYOB) in the cloud.
The company’s founder contacted me in 2010 because he was struggling to explain his business and convey its benefits to customers. He needed his web copy written and his website designed and developed. My team and I completed the project and the founder was so happy that in 2016, he came back, and engaged us to refresh their site design and adapt the messaging to their evolved business model.
I wrote the company’s SEO web copy and planned their website (including all the elements of the home page, the main navigation menus, and the site structure).
My partners, Ian, Roland and Krisztian, then designed the site and logo, built the site in WordPress. Finally, we wrote and produced an explainer video, wrote case studies and eDMs, designed business cards and created a variety of other collateral.
If you want the best, you’ve found it. Very easy to work with, laid back guys, I found they relate well and that’s why I will continue to use their services. It’s just easy. One size does not fit all in www-land and they truly have the unique creative streak required to thrive in this industry and deliver the best possible results!"
More case studies available on request